Color Revolution

GA is a fan of political advertising-- a.k.a. the packaging/pitching of a politician to the public or a  subset within, like the eldest or most righteous.  Branding is at the heart of all political marketing-  a campaign's colors/logo/fonts repeated ad nauseum on printed materials,  press, publications,  electronic media and so on.  Like a label on a new product, branding is designed to lure the consumer to the sale. 

That's you.

Do you care about this stuff?

Maybe not.  But it is not by accident that a politician chooses his/her colors- be it to lend gravitas to a young candidate (black, dark colors) , or to lighten up a stiff, old geezer (bright, 'youthful' colors) or to send a message about priorities or values.

So, GA found it fascinating that a certain color was missing from the emerging Reform campaigns... can you guess?

Green, of course!

What happened to it?

The last 'green' campaign was Mike Lenz's- we know how that ended. Certainly the green of Mason's PAC money had more to do with his political demise than his color choice.

Nevertheless...

The absence of green among the bevy of Reform challengers for City Council is an obvious departure from the Zimmer 'brand'- her colors were green, yellow and black.  So is this a 'color revolution'?  A declaration of autonomy from the 'green-brand'?  A conscious wish to be 'un-green'?  Or simply the color-preference of the candidate?  

And, with the exception of Greaney who chose the elements of green (yellow and blue) the gang's gone for Old Glory: red, white and blue.   

Oh say can  you see... 

Now,  Peter Cunningham has yet to  show his colors so he may 'go-maverick' and stick with what worked last time- green.

In any case, it looks like Reform's detractors will have to hunt for new pejoratives-  we won't be hearing 'green-shirts' anymore.