|left panel: Mason ad right panel: lines outside the Unemployment Office in Jersey City. Mason voted "NO" on a routine bond conversion for the midtown garage which will result in massive layoffs of City workers. It didn't have to happen. Mason plays politics with City Workers' jobs. What does she care? She's LOADED.|
So what did you think of that Mason video rolled out on her "news source" yesterday:
Councilwoman Beth Mason has taken her message to the airwaves with what sources indicate is a massive television buy intended to get the word out about this developer subsidy. She points out that citizens throughout the country are protesting governments subsidizing huge corporations with taxpayers’ money. It urges residents to call Zimmer’s office (201)420-2013 and tell her call off this terrible parking deal.If you didn't see it yet, here it is:
Mason made us quite a gumbo: Christie + Zimmer + the anti-Wall Street demonstrations + a mysterious, unsourced 155 million dollar figure + a garage in Hoboken... everything but the kitchen sink. A weird concoction arranged slickly on a platter. Served in your face.
Whatever the reason, it cost a pretty penny.
I asked a friend who's got a good nose for political strategy - I'll call him The Nose- to watch it and give me his thoughts. (I don't want to give up too much about him, just to say he's worked on Capitol Hill and been around politics for years)
The Nose consented, deploying his eyes and ears in service of his brain to make sense of Mason's pricey message-jambalaya. After a couple of minutes he called back, breathing excitedly from- his nose.
GA took notes as these words ran from The Nose:
This is a desperate move, its damage control. A smokescreen away from the layoffs. They don't want people talking about how they've signed the death warrant for 100 city workers.A weapon of mass distraction.
They don't want to be connected to the voting down the bond that caused layoffs... this is a sleight of hand strategy. They're trying to focus attention away from themselves, trying to make people forget the big pile of poo in the middle of the room.
This is desperation strategy- the ad's not well thought out. It was done on the fly. It's not based on any underlying principle, it's the work of a political consultant. Nobody spends this kind of money on fundamentally false unsupportable arguments unless they're trying to bait and switch change the topic away from themselves.
They didn't expect the arguments to be laid out so cogently and so well at the City Council. I don't think they expected the speakers to be so well-prepared. They did such a good job that there was no response, there is no response, there is no credible explanation for voting down the bond and causing the layoffs.
And the next day they saw they were getting blamed for the layoffs and for turning on their own.
And they really have no answer. So this is a desperate effort at distraction. They want a big turnout on Tuesday at the City Council to rant and rave and distract from their responsibility for forcing the layoffs.
This reeks of desperation and came from a political consultant, probably that Paul guy. (Swibinski)
That makes perfect sense.
The manic over-reaching, the fusion of Wall Street to Willow Street, scary-big dollar figures, a massive ad-buy prior to next Tuesday night's City Council meeting... yup, she knows she's in trouble. MORT (Mason, Occhipinti, Russo & Terry Castellano) didn't think Zimmer had the guts to do what they'd been warned would be the outcome of playing politics with City workers jobs. A high-stakes game with no personal risk to themselves, only a political one. And their calculation was that Zimmer would fold and raise taxes.
The thought The Nose left before he ran: whenever Mason's in trouble, she throws money at it.
Nose, you picked it again.